5 times is enough thanks!

Ok so this bugs me more than almost anything (in the ad world of course).


We have entered a new "era" if you will, in which people now watch TV online. It's pretty amazing if you ask me. I watch almost all my tv shows and news clips online. One of the major draws to this is of course the considerably fewer commercials. Advertisers love it because they think that if they show you their commercial and only their commercial during every break you will definitely remember their product. What did we learn in school: REPETITION=RECALL!

Here is the thing, watching the same ad five times in 10 minutes because I watched five 2-minute clips (on CNN for example) drives me up a wall. Or let's say you are behind on a show and decided to watch 2 or 3 episodes in a row. You might see the same ad 15 times in a row. I don't care if it's the best ad in the world (which they usually aren't) No one wants to hear or see anything that many times in a row! By the 4th time the ad is literally making me cringe. So what has the amazing marketing team accomplished? Recall-Yes, Associating the brand with extreme annoyance-Most definitely.

I also do not understand why sites allow advertisers to do this. If you annoy everyone coming to your site, I bet eventually people will find a way around watching the commercials. (Sidereel.com anyone?)

Thanks for dropping by!