Amazon Kindle

So who has seen the new Kindle ad? I have to be honest I was pretty proud that they finally used words in their ad. Up to now it had been just ads like this. I'm not even sure what point they are trying to convey. You are going to convince me to buy a Kindle by showing me...well I can't even finish that sentence because I don't know what they were showing me.

Then they got a bit closer to providing an argument in this ad, but it was done so passively it didn't really prove a point. And so finally we get some dialog and an iPad in their latest ad. Problem is they did it all wrong. Why does the girl have sunglasses on? Can you only read a kindle in the sun with glasses on. Would the guy with the iPad be able to read his book with sunglasses on?

Should amazon even be targeting Apple? Here is the thing if I'm technologically inclined and have $500 dollars to spend I'm going to by an iPad because it does so much. But if I'm not interested in all the iPad can do and just like reading books I am going to buy a Kindle. It's like  comparing an all-in-one printer, scanner, fax and copier to a simple printer. You can tell the guy who wants the all-in-one that the stand alone printer will print better, but it probably won't change his mind if he wants all the utility an all-in-one offers.

Maybe Amazon should focus on converting people who are still buying print books. I mean its good for the environment and its a lot easier than carrying huge novels around. Plus you never have to go without a book. Now those are arguments for buying their product that I can swallow!

See you soon!